FC Dallas · Toyota Stadium · Frisco
A venue in transformation — into a World Cup summer. Toyota Stadium is being rebuilt, and the world’s game is coming to its backyard.
FC Dallas plays its 2026 season inside a $182 million stadium rebuild (finishing in 2028) and a few miles from the 2026 FIFA World Cup at AT&T Stadium in Arlington — a summer that floods the Metroplex with soccer demand. Add the Copa Tejas rivalries and the only National Soccer Hall of Fame in the league, and the marquee dates carry real upside. We price by hand, list across every major marketplace, and pay you Friday. First regular-season sale is commission-free for new season ticket holders.
The FC Dallas ticket market in 2026
FC Dallas demand in 2026 sits at an unusual moment: Toyota Stadium is in the middle of a $182 million rebuild (finishing in 2028), which means capacity and configuration shift through the construction period and create real pricing volatility date to date. At the same time, the 2026 FIFA World Cup lands at AT&T Stadium in nearby Arlington, pulling global soccer attention into the Metroplex right as FC Dallas plays its season. Layer in the Copa Tejas rivalries with Austin and Houston and a deep DFW corporate base, and the marquee dates are where season ticket holders capture the upside — if each is priced to its real driver and its active configuration, not a generic baseline.
The premium windows we watch for FC Dallas consignors in the 2026 regular season:
Copa Tejas vs. Austin FC and the Houston Dynamo. The three-way Texas rivalry, with two home legs and short in-state travel. The rivalry stakes price these dates around 3× a baseline weeknight.
vs. Inter Miami — Messi at Toyota Stadium. A marquee visit in a building whose construction-era capacity makes the scarcity sharper than usual. It sells out fast; the secondary market is where it gets priced.
World Cup-adjacent dates. With the 2026 FIFA World Cup at AT&T Stadium in Arlington that summer, FC Dallas home dates near the tournament weeks draw extra general-soccer demand into the Metroplex.
Playoff matches. A 2016 Supporters’ Shield winner with two MLS Cup Final appearances; a home playoff date prices well above the regular-season baseline.
Nationally televised Saturday windows. The national-window matches carry a 25-40% premium over a comparable midweek date.
Toyota Stadium’s premium tiers — the Miller Lite Club, the National Soccer Hall of Fame loge, and the field-level club — sell to DFW’s deep corporate-entertainment base. The El Matador supporters behind the north end bring the loudest matchday, and those seats rarely reach the secondary market. The lower-bowl sidelines are where the dates differentiate most — and the whole tier map will reset when the rebuild finishes.
Inside Toyota Stadium
Toyota Stadium opened in August 2005 in Frisco, about 25 miles north of downtown Dallas. Current capacity is 19,096, and it’s home both to FC Dallas and to the National Soccer Hall of Fame — the only club in MLS with the Hall on-site. The building is mid-transformation: a $182 million rebuild, finishing in 2028, that adds suites and seats and installs the largest video board ever built in an MLS-specific venue.
The $182M rebuild and its pricing volatility
Through the construction period, capacity and seating configuration shift from date to date as sections open and close. That means a consignor needs to know which sections are active and which premium tiers are open for a given match — the active configuration is the first pricing question, and it’s exactly the kind of moving target a generic listing tool gets wrong. When the rebuild completes in 2028, the whole tier map — and the ceiling — resets.
The Hall of Fame and the premium tiers
The on-site National Soccer Hall of Fame is unique in MLS and adds matchday value for some ticket holders. El Matador, the organized supporters at the north end, rarely sees its seats reach resale. The Miller Lite Club, the Hall of Fame loge, and the field-level club are the corporate-entertainment tiers; the lower-bowl sidelines are mid-tier and the upper rows are volume.
Getting there on matchday
The stadium is in Frisco, about 25 miles north of downtown via the Dallas North Tollway, with lot parking at $15-35. Out-of-town buyers come from Austin and Houston for Copa Tejas, plus Oklahoma City, Shreveport, and northern Louisiana — the regional flows that feed the rivalry and Messi dates.
History that still drives FC Dallas ticket demand
FC Dallas — the former Dallas Burn — joined MLS as a 1996 founding member. The 2010 and 2016 MLS Cup Final appearances and the 2016 Supporters’ Shield under Oscar Pareja anchor the trophy room, and the academy is among the best in the league, having produced Jesús Ferreira, Weston McKennie, and Chris Richards. That player-development identity is part of why the club draws.
The present is a reset under a new coach: Eric Quill took over for 2025 (his first season as FC Dallas head coach), and the marquee offseason move was signing Luciano Acosta from FC Cincinnati to pair with Paul Arriola and Petar Musa. The 2025 season finished 7th in the West and reached the Round One playoffs, where Vancouver ended the run. With the World Cup arriving next door in 2026 and the stadium rebuild finishing in 2028, the club is building toward a higher ceiling — and secondary-market pricing reflects a market on the way up.
Beyond soccer: Toyota Stadium event history
Toyota Stadium hosts the National Soccer Hall of Fame induction events, the Frisco Bowl (NCAA football), concerts, international friendlies, and U.S. national-team matches. The current 19,096 capacity keeps it selective for mid-size tours — the biggest DFW shows go to AT&T Stadium, American Airlines Center, or Globe Life Field — so the soccer calendar is the building’s primary driver, and a consignor tracks it date by date.
Why consign your FC Dallas tickets with us
We track the active configuration and which dates move. In a stadium under construction, a Copa Tejas Saturday or a Messi visit is a different listing problem than a Wednesday vs. Minnesota — and the open sections change. Rivalry, Miami, World Cup-adjacent, and playoff dates are where FC Dallas holders leave the most on the table.
You don’t manage buyers, transfers, or delivery issues. We handle the full transaction: multi-marketplace listing, delivery, customer support, dispute handling, and replacement tickets if a primary marketplace cancels a transfer the night of the match.
You get paid Friday after the event. One Friday payout for every match from the prior Sunday through Saturday. No marketplace payout delays, no held funds, no surprise chargebacks.
First regular-season sale is commission-free for new season ticket holders. If this is your first match with us and you’re an FC Dallas season ticket holder, we take zero commission on your first regular-season listing. The goal is to show you the difference in net payout — then you decide.
Holding FC Dallas season seats or Copa Tejas / Messi / playoff dates?
In a stadium that changes shape date to date, the active configuration and the matchup are the demand drivers. Send your dates and sections.
Full-service consignment vs. listing FC Dallas tickets yourself
Selling FC Dallas tickets through the rebuild era is a moving-target, active-configuration pricing problem with DFW corporate depth. Here’s an honest comparison:
| List yourself | Consign with us | |
|---|---|---|
| Reading the active configuration per date | You guess which sections are open | We track it and price accordingly |
| Multi-marketplace listing | One at a time, manually | Every major resale marketplace, plus wholesale broker channels and our private buyer list |
| Last-minute transfer issues | You handle buyer calls at kickoff | We handle it, including replacements |
| Payout timing | 7-30 days, varies by marketplace | Friday after the event, PayPal or wire |
| Pricing for rivalry, Messi, and playoff dates | Based on what you see on the marketplace | Based on nearly 20 years of premium-date data |
| Commission | 10-25% marketplace fees (variable by platform and event) | 20% standard (first regular-season sale free for new STHs) |
FAQs about selling FC Dallas tickets
How does my section affect what my FC Dallas tickets sell for?
Four main tiers. The Miller Lite Club, the National Soccer Hall of Fame loge, and the field-level club are the corporate-entertainment premium. The lower-bowl sidelines are next, the corners and end-line are mid-tier, and the upper rows are volume. El Matador supporters are a separate category. During the rebuild, the active configuration changes which sections are open, so the section question comes first.
My FC Dallas match got rescheduled — what happens to my consigned ticket?
Matches occasionally reschedule for Texas heat or storms, renovation-related venue changes, or Concacaf fixtures. The standard policy is that tickets stay valid for the rescheduled date, and we handle all buyer communication and reissue the transfer. If a match is canceled outright (extremely rare), we refund the buyer and you’re not charged commission on that listing.
Should I wait until closer to match day to list my FC Dallas tickets?
For Copa Tejas, Inter Miami, World Cup-adjacent, and playoff dates, list early — 60-90 days out captures the Texas regional travel buyers. For standard weeknight matches, 10-21 days out is optimal, and for renovation-impacted dates, 30-60 days lets the configuration settle. We handle the per-match timing call.
Related pages
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Dallas ticket market hub — all DFW pro sports inventory · Sell Austin FC tickets — the Copa Tejas rival
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Start selling on STF — list your tickets with us · How consignment works — our process end to end
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Send us your FC Dallas inventory — season package, partial plan, or single premium-date seats. We’ll tell you within 24 hours what we think each date is actually worth, walk you through the active configuration, and handle every moving part from there. First regular-season sale is commission-free for new season ticket holders.
Get Started →20% standard · First regular-season sale commission-free for new STHs · Nearly 20 years in the ticket market · Paid every Friday