Rodeo consignment · HLSR · The 95th Show · March 2–21, 2027
Your HLSR package is 20 different concerts. We price every one of them like it.
We list HLSR season packages, individual nights, club and field-level seats, suite inventory, sponsor allotments, and BBQ Cookoff team passes across every major resale marketplace, every wholesale broker channel we have a relationship with, and our private buyer list. We always go for the most money. You get paid every Friday.
The 95th Houston Livestock Show and Rodeo runs March 2–21, 2027 at Reliant Park (the former NRG Park, renamed August 2026), with the World Championship BBQ Cookoff opening it February 25–27.
If you’re a new season ticket holder, your first regular-season sale through us is commission-free.
Why HLSR resale is different from any other ticket market
A 20-night HLSR season package isn’t 20 of the same ticket. It’s 20 separate concert markets bundled at one seasonal price. The price spread between your strongest and weakest night inside one package can be 5x or more once the lineup is announced.
The 2026 lineup illustrates the spread perfectly. Across 20 nights, RodeoHouston booked Lizzo, Kelly Clarkson, Creed, George Strait (closing weekend with Ashley McBryde), Cody Johnson (March 22 concert-only), Bun B’s Birthday Bonanza, Lainey Wilson, Luke Bryan, Tim McGraw, Russell Dickerson, Megan Moroney, Forrest Frank, Shaboozey, Pepe Aguilar, Red Clay Strays, and Koe Wetzel — collectively 28 GRAMMY Awards, 70 CMA Awards, and 9 Latin GRAMMYs. A holder with one $1,000 club season package effectively held 20 distinct tickets, each with its own buyer pool and its own resale curve. Treating that package as one block prices the marquee Saturday with George Strait the same as a Tuesday night with a smaller act. That’s where holders lose money.
The lineup announcements drive everything. HLSR confirms its concert lineup in a rolling January–February window. Each headliner gets announced individually, and the resale market for that specific night re-prices within 48 hours of the announcement. List before the lineup drops and you’re guessing. List flat across all nights and you’ve underpriced your gold and overpriced your dogs.
We do that work — night by night, announcement by announcement, with the right pricing approach for each artist’s specific buyer pool.
HLSR pricing & ticket tier reference
| Tier | Approximate face cost (season) | What you get | Best fit for |
|---|---|---|---|
| Action Seats | $7,500 | Closest to the dirt, premium concert sightline | Highest-leverage inventory; resale premium on every night |
| Club Level | $1,000 | Obstructed rodeo view, excellent concert view | Concert-driven sales; wins on marquee music nights |
| Field Level | $880 | 360-degree view, balanced rodeo + concert | Most consistent resale across both audiences |
| Upper Level | $500 (entry tier) | Concert view, full stadium scale | Price-sensitive sales; list only on gold nights |
| BBQ Cookoff team passes | varies (sponsor) | Cookoff weekend Feb 25–27, separate ticketed event | Corporate / sponsor inventory, separate market |
Reliant Stadium (NRG Stadium until the August 2026 renaming) seats more than 75,000 in HLSR concert configuration. George Strait’s 2019 in-the-round HLSR show set the all-time NRG Stadium attendance record at 80,108 fans. Garth Brooks holds the paid-rodeo-concert attendance record at 75,577. The Jonas Brothers (75,600) and Los Tigres del Norte (75,595, on Go Tejano Day) both cleared 75K in 2024. Those are the demand ceilings; that’s the buyer pool we’re distributing into.
How HLSR concert pricing actually behaves (patterns we see across years)
These patterns hold consistently across 2023, 2024, 2025, and 2026 lineups:
Texas country anchors — George Strait, Cody Johnson, Aaron Watson, Parker McCollum, Koe Wetzel — pull the deepest, most loyal demand. Resale value holds all the way to show day. These are the highest-leverage seats in any package.
Pop crossover and hip-hop bookings — Cardi B, Bad Bunny, Marshmello, Lizzo, Lil Wayne, Bun B’s Birthday Bonanza — pull a different, often younger crowd. Peak resale is typically earlier (within days of announcement) and softens toward show day as the buyer pool finishes shopping.
Mainstream country mid-tier — Luke Bryan, Brad Paisley, Brooks & Dunn, Tim McGraw, Old Dominion — is the steady middle. Reliable demand, predictable prices, low volatility.
Rock crossover — Journey, Creed, Bon Jovi era — has a narrower demographic but pulls hard within it. Concert-driven night, rodeo audience secondary.
Tejano/Latin — Pepe Aguilar, Los Tigres del Norte, La Original Banda — has its own dedicated regional buyer pool, often outside consumer-platform reach. Distribution to that buyer network drives meaningful price differential.
Concert-only closing nights — Cody Johnson 2026, George Strait 2022 — bypass the rodeo competition and stretch the venue capacity. These are the highest-attendance, highest-priced single nights HLSR ever produces.
A Texas country Saturday with a marquee act is a different ticket from a Tuesday night with a smaller-touring band. Sometimes by a multiple of three or four. That’s the spread we work.
Holding a package for the 95th show?
Send your tier, section, and the nights you can’t use now — we’ll be in position to list into each announcement window the day the 2027 lineup starts rolling out in January.
What we list
How HLSR consignment works specifically
Submit, transfer, get paid Friday — same process across every event we handle. For HLSR, two specifics worth flagging up front:
- The transfer mechanism is the official RodeoHouston account/season-holder portal. Standard digital transfer, no special handling on our end.
- Per-night listings, not flat-package listings. Because each of your 20 nights is a different concert market, we list and price them individually as the lineup announcements roll out, rather than dumping the whole package at one price on day one.
Full process detail and the standard consignment flow: /sell-rodeo-tickets/ →
HLSR pricing
20%
standard commission on HLSR inventory.
0% on your first regular-season sale
if you’re a new season ticket holder using us for the first time. Mention “Season Holder” when you reach out.
No upfront fees.
Paid every Friday by PayPal or wire on whatever sold the previous week.
Frequently asked questions
How much will my HLSR tickets sell for?
It depends entirely on the night and the headliner. Marquee Texas country Saturdays with George Strait, Cody Johnson, or Aaron Watson on the bill have historically cleared at significant premiums to face value, particularly Action Seats and Club Level. Mid-tier weeknight country has cleared close to face. Weak weeknights with smaller-touring acts have cleared below face. We’ll set the right price for each specific night based on the lineup announcement and live market conditions.
When should I send my HLSR tickets in?
Ideal: October through December, before the lineup announcements roll in January. That lets us be in position to react instantly when each headliner reveal reprices a night’s resale market. We accept submissions any time — last-minute works — but earlier gives us the most room to maximize.
Can I sell only some of my season tickets?
Yes. Most HLSR season holders only attend 4–8 of their 20 nights and sell the rest. The form has a field for which nights specifically. We handle any subset.
Do I have to set a minimum price?
No, and we’d recommend against it. The pitch we make is “we go for the most money possible” — and that works best when we have flexibility to chase the highest-paying buyer wherever they are. Setting a hard floor can prevent us from accepting an offer that’s below your floor but still strong relative to market. If you have a real floor (face cost recovery, for example), tell us and we’ll work to it.
When does the 2027 HLSR concert lineup get announced?
The lineup typically rolls out across early-to-mid January, with most major headliners confirmed by the second or third week. That announcement window is the single most consequential pricing event for every HLSR season holder — each headliner reveal moves the resale market for that specific night within 48 hours.
What about my BBQ Cookoff tickets?
Different inventory, different buyer pool. Cookoff weekend (Feb 25–27, 2027) is separately ticketed. Corporate Cookoff team passes are tightly controlled and tend to be more valuable than the gate ticket prices ($26 adult, $10 child) suggest. We treat Cookoff inventory separately from rodeo nights — different listings, different buyers, different pricing logic.
Will I have to sign a separate consignment agreement?
For standard inventory, no. The form on /sell is the consignment agreement. By submitting, you agree to our terms. For corporate sponsor allotments, suite-level inventory, or large multi-package deals, we may discuss additional documentation directly.
Can you take a wholesale buyout offer if it’s good?
If a wholesale buyer offers a number that beats what we can clear through full distribution, we’ll surface that to you. Most of the time, distribution wins by a wide margin — the broker making the buyout offer is going to turn around and distribute the same inventory at materially higher prices. That’s exactly the margin you keep by going through us instead.
What if a night doesn’t sell?
The tickets revert to you. We don’t charge anything on unsold inventory. Marquee nights virtually always clear; weak weeknights occasionally don’t, and those revert to you to use, give away, or otherwise handle.
How fast will you respond to my submission?
Within one business day by email, with next steps and transfer instructions. If you submit Monday morning, you’ll typically hear back the same day.
Other ways to use this page
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Go deeper
Your HLSR season tickets are worth a different amount every single night — full deep-dive on the lineup-announcement-driven pricing dynamic, with historical patterns across recent HLSR years
Send us your HLSR tickets
Season package, individual nights, Action Seats, suite shares, or Cookoff passes — send the details and we’ll come back within one business day with how we’d work each night.
Send us your HLSR tickets →20% standard · First regular-season sale commission-free for new STHs · Nearly 20 years in the ticket market · Paid every Friday
SellTicketsFast — full-service ticket consignment. nearly 20 years in the secondary market, 100,000+ tickets sold across 150+ teams and major events. Questions before submitting: hello@sellticketsfast.com.
Sources: 2026 RODEOHOUSTON lineup and concert format per Houston Livestock Show and Rodeo official announcements. NRG Stadium attendance records: George Strait 80,108 (2019), Garth Brooks 75,577 paid concert, Jonas Brothers 75,600 (2024), Los Tigres del Norte 75,595 (2024 Go Tejano Day) per HLSR public reporting. 2027 HLSR dates (Mar 2–21) and BBQ Cookoff (Feb 25–27) per RodeoHouston.com. 2026 HLSR all-time attendance record (2.7M) per CW39 Houston.