Rodeo pillar · NFR · San Antonio · HLSR · Rodeo Austin
Four major rodeos. Four different pricing rhythms. One winter to work them all.
If you hold rodeo tickets you can’t use — a multi-night season package, a single sold-out concert night, NFR rounds in Las Vegas, sponsor allotments — this page tells you exactly how the resale markets work for each of the four major US rodeos and what selling them through us looks like.
The short version: each of these events has its own pricing rhythm. Houston (HLSR) and San Antonio bundle 18–20 nights of rodeo with rotating concert headliners; the lineup announcements in January and February reprice each individual night within hours. NFR is a 10-night Las Vegas one-off where round 9 and round 10 carry most of the value. Rodeo Austin is a tighter 16-night market with concentrated regional demand. Strategy is different for each. We list across every channel for all four.
The four major US rodeos at a glance
| Event | 2026/27 Dates | Venue | Capacity | Total Attendance | Package Length | Our Commission |
|---|---|---|---|---|---|---|
| NFR — National Finals Rodeo | Dec 3–12, 2026 | Thomas & Mack Center, Las Vegas | 19,522 | ~190K (10 sold-out rounds) | 10 rounds | 15% (premium tier) |
| San Antonio Stock Show & Rodeo | Feb 11–28, 2027 | Frost Bank Center, San Antonio | 19,000 | 1.5M+ across full event | 18 nights | 20% (0% first STH sale) |
| HLSR — Houston Livestock Show & Rodeo | Mar 2–21, 2027 | Reliant Stadium (formerly NRG), Houston | 75,000+ for concerts | 2.7M (2026 record) | 20 nights | 20% (0% first STH sale) |
| Rodeo Austin | Mar 12–27, 2027 (est) | Travis County Expo Center | ~9,000 | 444,777 (2025) | 16 nights | 20% (0% first STH sale) |
Why the strategy is different for each
NFR is a championship event, not a season. Ten consecutive rounds of competition for world titles. The value curve runs back-to-front: round 1 is meaningful, rounds 9 and 10 (Friday and championship Saturday) clear at multiples of the early rounds. Plaza and Gold Buckle floor sections — directly off the dirt — carry the highest per-seat premium of any rodeo ticket in the country. Buyer pool is national, with a deep wholesale broker network booking weeks in advance. Packages should never be flat-priced across rounds.
HLSR and San Antonio are concert-driven season packages. A 20-night HLSR package is 20 separate concert markets bundled at one price. Same for the 18-night SA package. The lineup announcements in January and early February drop in waves — each headliner reveal reprices that night’s resale market within 48 hours. A Texas country Saturday with a marquee act (the kind of nights George Strait set the NRG attendance record on with 80,108 fans in 2019) is a different ticket than a Tuesday with a mid-tier name. Multi-night holders who flat-price across all nights leave material money on the table.
Rodeo Austin is the regional concentrate. Smaller venue (~9,000), 16-night package, marquee nights move fast, weeknights have a thinner floor. The buyer pool is Austin-area and Hill Country regional brokers — they don’t all shop consumer marketplaces. Distribution beyond the public platforms matters more here proportionally than at the bigger Texas rodeos.
How consignment works (same process across all four events)
- You submit the form. Tell us which event, what you have, how many nights, what section. Takes a few minutes.
- We respond within one business day with next steps and transfer instructions by email.
- You transfer the tickets to us. Standard ticket transfer through the issuing system.
- We list across every channel where that specific market moves — major consumer marketplaces, wholesale broker channels, and our private buyer list. We use the right pricing approach for each event: hand-priced where the inventory deserves it (championship rounds, marquee concert nights), automated where it makes sense (high-volume standard inventory).
- We sell. You get paid every Friday — PayPal or wire — for whatever sold that week.
There’s no upfront fee. We get paid only when your tickets sell.
Pricing across the rodeo category
| Inventory type | Commission | First-sale offer |
|---|---|---|
| HLSR / San Antonio / Austin season package or single nights | 20% | 0% commission on your first regular-season sale as a new season ticket holder |
| NFR (premium one-off tier) | 15% | — |
| Corporate sponsor allotments, suites, BBQ Cookoff team passes | 20% standard, custom for larger lots | — |
The first-sale-free offer is straightforward: if you’ve never used us before and you’re a season ticket holder, mention “Season Holder” when you reach out and we apply 0% on your first regular-season sale. You take 100% of what it clears. We use it to prove the model and earn the next sale.
Why this beats the two alternatives
| DIY listing on one platform | Wholesale buyout offer | Consignment through us | |
|---|---|---|---|
| Time required | High — accounts, pricing, transfers, sync | Zero | Zero after submission |
| Buyer pool reached | Single platform’s audience | One broker’s resale | Every major consumer marketplace + wholesale channels + private buyer list |
| Pricing strategy | You guess once and adjust | Flat, locked | Hand-priced or automated per event, repriced as market moves |
| Risk of double-sale | Real if you list multiple places | None | None — we manage sync |
| Typical net to seller | 80–90% of clearance, but lower clearance ceiling | Often 50–75% of true market value | Clearance minus 15–20% commission |
| When it makes sense | One ticket, low-stakes game, you have time | You need cash today, no patience | Premium inventory, multi-night packages, you want maximum money without managing it |
The honest comparison: DIY can work for a single low-stakes ticket. Wholesale buyouts make sense if you need cash this week and the offer is fair. For multi-night season packages and premium one-off events like NFR, the consignment math wins because the price ceiling on full distribution is materially higher than what one-platform DIY or one-broker buyout can hit.
Know which rodeo you’re holding — not sure of the strategy?
Send the event, nights, and section. We’ll map your inventory to the right playbook — round splits for NFR, per-night announcement windows for the Texas three.
What we list (any of the following)
Frequently asked questions
Can I sell just a few nights from my season package?
Yes. You don’t have to sell the entire package. Most multi-night holders only attend 4–8 nights of their package and sell the rest. We handle whatever subset you send — single night, several nights, full package. The form has a field for which nights specifically.
How much money will I actually get?
Whatever your tickets clear at on the secondary market, minus our commission (20% standard, 15% on NFR). We always go for the most money — that’s the whole pitch. We don’t promise specific dollar amounts because the secondary market moves daily based on lineup news, weather, standings, and demand. A snapshot price the day you ask is a snapshot of that day, not what you’ll receive when the tickets sell.
When do I get paid?
Every Friday. Whatever sold during the previous week is paid out via PayPal or wire on the Friday after the sale clears. We don’t hold funds — we settle weekly.
Do I have to sign a separate contract?
No. The form is the consignment agreement. By submitting it, you agree to our terms. For standard inventory across all four rodeos there’s no separate paperwork. Larger corporate or suite-level inventory may involve additional documentation, which we’d discuss directly.
What if my tickets don’t sell?
You keep them. We don’t charge for unsold inventory. If a specific night doesn’t clear by show time — rare for marquee nights, occasionally happens for weak weeknights — the tickets revert to you to use, give away, or eat. We don’t take a fee on what didn’t sell.
How early should I send my tickets in?
The earlier the better. For HLSR and San Antonio, ideal submission is October–November before the lineup announcements start in January. That lets us be in position to react instantly when each headliner reveal moves a specific night’s resale price. For NFR, ideal submission is September–October to capture peak buyer attention. Last-minute submissions still work — we’ll always list what you send — but earlier means more time on the open market.
Can I set a minimum price I’ll accept?
Yes, but we’d push back gently. The pitch we make is “we go for the most money.” Setting a hard minimum can prevent us from chasing the highest-paying buyer if that buyer’s offer is below your floor. Most clients leave the minimum to our discretion and clear more as a result. If you have a real floor — say you absolutely need to recover at least your face cost — tell us and we’ll work to it.
What happens to my tickets if I send them and change my mind?
Tell us. If the tickets haven’t sold yet, we can return them. Once they’re sold to a buyer, the sale is final.
Up next
The four rodeos
Sell HLSR Tickets → — Houston Livestock Show & Rodeo, March 2027 · Sell NFR Tickets → — National Finals Rodeo, Las Vegas, December 2026 · Sell San Antonio Rodeo Tickets → — February 2027 · Sell Rodeo Austin Tickets → — March 2027
Other ticket markets we work in
Postseason ticket consignment — NBA, NHL, MLB, NFL & CFB playoffs — sister pillar covering Conference Semifinals through championship rounds · Standby seller list — for ticket holders not ready to sell yet · Buyer wishlist — for buyers seeking specific tickets we don’t currently have · The lineup-driven HLSR per-night pricing playbook — deep dive on how each concert headliner reveal reprices one specific night
Send us your tickets
NFR rounds, HLSR nights, San Antonio packages, Rodeo Austin inventory — send the details and we’ll come back within one business day with the right playbook for your event.
Send us your tickets →20% standard · 15% NFR premium tier · 0% first regular-season sale for new STHs · Paid every Friday
SellTicketsFast is a national full-service ticket consignment service. nearly 20 years in the secondary market, 100,000+ tickets sold, 150+ teams and major events covered. Questions before submitting: hello@sellticketsfast.com.
Sources: HLSR attendance figures (2.7M in 2026, all-time record) and NRG concert attendance records (George Strait 80,108 in 2019; Garth Brooks 75,577 paid; Jonas Brothers 75,600 in 2024) per Houston Livestock Show and Rodeo public reporting. NFR Thomas & Mack capacity (19,522) per UNLV. Frost Bank Center capacity (19,000 events) and SA Rodeo 2026 attendance (1.5M+) per arena and event reporting. Rodeo Austin 2025 attendance (444,777) per Rodeo Austin official.