Season ticket holders · The keep-or-drop decision
Thinking about giving up your season tickets? Do this before you drop them — because dropping them is permanent.
The invoice went up. The schedule got harder. You used nine games out of nineteen and felt guilty about the rest. Before you release seats you may never get back, run the numbers most season ticket holders never run — including what your unused games are actually worth on the market.
The question behind the question
Almost nobody asks this because they stopped caring about the team. They ask it because the math stopped working: the invoice went up, the schedule got worse, the kids have Saturday commitments now, or they simply looked at last season and realized they used nine of nineteen games. The seats became an obligation instead of a pleasure — and that’s a miserable thing to feel about something you love.
Here’s what most people don’t consider before they drop their seats: giving them up is permanent, and the alternative isn’t all-or-nothing. You can keep the seats, attend the games that matter to you, and sell the rest — often recovering enough to make the whole thing sustainable again. Dropping the account is a one-way door. Selling a few games is not.
Run the honest numbers first
What did you actually attend?
Not what you meant to attend. Count last season’s stubs. Most people are shocked — the gap between intent and attendance is usually enormous.
What are the unused games worth?
Not face value — market value, game by game. Marquee opponents and weekend dates are worth multiples of a Tuesday in April. Most holders have never seen this number.
What’s the real cost per attended seat?
Divide the invoice by the games you actually went to. That number is the one that makes people quit. Selling the rest is what fixes it.
What would it cost to get back in?
If you drop the seats, what’s the waiting list, the seat license, the price at today’s market? Often the answer is “you can’t.”
We’ll run the second number for you, free.
Send us your team, section and row. We’ll tell you honestly what each game on your schedule is worth on the market — then you can make the decision with real numbers instead of a feeling. What are my season tickets worth? →
When selling the season makes sense — and when giving up the seats does
Sell games, keep the seats if you still want to go sometimes, if the seats are good, if the team has a long waiting list, or if a seat license is involved. This is most people. A worked season of unused games frequently covers a large share of the renewal, which turns an obligation back into a hobby that pays for itself.
Consider releasing the seats if you genuinely don’t want to attend anymore, if the location is easy to get back into, and if selling the games still leaves you underwater on the invoice. That’s a real situation and we’ll tell you if we think you’re in it — we’d rather be straight with you than sign up a client who shouldn’t be one.
How it works if you keep them
Send us the dates you won’t use. We price each one by hand against live demand, list it across every major marketplace plus our broker and private-buyer network, handle the buyer and the transfer, and pay you the Friday after it sells. You keep ownership until a sale, you can pull any date before it sells, and there’s no contract or minimum. Commission is 20% (15% on championship events), taken only from completed sales — and a new season ticket holder’s first regular-season sale is commission-free.
Frequently asked questions
Should I sell my season tickets or give them up?
If you still want to attend some games, or the seats are hard to get back, the usual answer is: keep them and sell the games you won’t use. Giving up the account is permanent, and for many teams you can’t get those seats back. Selling individual games isn’t permanent, and it often covers a large share of the renewal.
Can selling unused games cover my season ticket cost?
Frequently it covers a large share, and sometimes all of it — it depends on the team, the seat location, the opponents, and how many games you sell. We’ll give you the honest picture for your specific seats before you commit to anything.
Does selling games hurt my standing with the team?
Selling games you can’t attend is ordinary and your account stays in good standing — teams want a full building. Specific transfer rules vary by team, and we confirm the path before anything is listed.
What if I decide I want to go to a game I listed?
Pull it any time before it sells. There’s no penalty and no contract.
I’m still not sure. What should I do first?
Find out what your unused games are actually worth — most people have never seen that number, and it changes the decision. Send us your team, section and row and you’ll have an honest answer within one business day, at no cost and with no obligation.
Before you decide, get the number.
Send us your team, section and row. We’ll tell you honestly what each unused game is worth — free, no obligation, and no pressure to sell anything.
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