Valuation guide · Season tickets
What are your season tickets worth? An honest answer, not a sales pitch.
It’s the first question every seller asks us, and the honest answer is that no one can price your seats sight-unseen. Value depends on your team, your specific games, and your specific seats. What we can do is look at all three and give you a free, realistic market read — within one business day, usually a lot sooner.
The straight answer: nobody — not us, not anyone — can honestly tell you what your season tickets are worth without seeing them. Resale value is set by three things: how strong demand for your team is, which specific games are on your schedule, and where your seats are. Anyone who names a number before looking at all three is guessing. The honest path is a free expert market read of your actual seats and schedule — ours comes back within one business day, usually a lot sooner.
We’ve priced season inventory by hand for nearly 20 years — 100,000+ tickets sold across 150+ teams — and the pattern never changes: sellers overvalue the wrong games and undervalue the right ones. This guide walks through what actually moves the number, what quietly lowers it, and how to get a real valuation instead of a wish.
The five things that actually set your tickets’ value
- Your team’s demand tier. This is the biggest single input. Some franchises have decades-long season ticket waitlists — think of what it takes to get Green Bay Packers seats or good Dallas Cowboys inventory — and in those markets nearly every game resells at or above cost. Other markets are soft: plenty of supply, a fan base waiting on a rebuild, and resale prices that sit below face for most of the schedule. The same seat location, in the same league, can be worth three times as much in one city as another. Your team’s tier sets the ceiling everything else works under.
- The opponent mix — a handful of games carry the season. In almost every book of season tickets we price, 2–4 marquee games account for the majority of the season’s resale value: the historic rivalry, the defending champion’s only visit, the game a superstar comes to town, the contender matchup with playoff stakes. The other 30-odd dates fill in around them. This is why a season’s value can’t be figured as face value times a multiplier — it has to be built game by game, starting with the dates buyers actually circle.
- Day and date. A Saturday night game and a Tuesday night game against the same opponent are different products. Weekends outsell weeknights, holiday-window games (day after Thanksgiving, Christmas week, spring break) punch above their matchup, and school-night games in a family market lag. Two seats to the same opponent can differ 40–50% on the calendar alone.
- Your section’s economics. Premium and club seats that include amenities — lounge access, inclusive food and drink, VIP entrances — resell at real premiums, because the buyer gets the perks without the season commitment. Below that, the best value zones are usually mid-tier: good lower-bowl corners and quality mezzanine seats that a fan will actually pay up for. Location within the section matters too — aisle, row depth, and sightlines all show up in the clearing price.
- Timing — the early window belongs to sellers. Season tickets typically become sellable the moment they land in your team account after schedule release — often weeks before single-game tickets go on sale to the public. In that window, supply is thin and the earliest, most motivated buyers are already shopping. Listing early doesn’t mean selling everything early, but being in the market early — priced by hand and adjusted daily — is a structural edge individual sellers usually miss. Our guide to when you can sell your season tickets breaks down exactly how and when those transfer windows open.
Just as important is what doesn’t set the price. Face value doesn’t — it’s what the team charges, not what the market pays, and resale runs above it on strong dates and below it on soft ones. What you paid doesn’t — the market has no idea what your invoice said. And last season’s prices don’t — rosters turn over, schedules change, and a team that was a rout to sell in October can be a chore by March. Every honest valuation starts from today’s demand for this season’s schedule, nothing else.
What sets the price: five inputs, one number
Why season tickets are worth more sold game-by-game
Here’s the math most sellers never see. A buyer for your entire season is buying your marquee nights and your Tuesday-in-February nights in one package — so they discount the whole thing for the games they’ll skip. You end up handing over your best inventory at your worst inventory’s price. Sold game by game, the opposite happens: each date finds the buyer who wants exactly that night, and the marquee games get bid up by the people who care most. The rivalry game sells to the rivalry fan, the holiday game to the visiting family, the contender matchup to the fan chasing playoff stakes.
This holds nationally, in every league. It’s also why the “what’s my season worth” question has two very different answers: what someone will pay you for the lump, and what the season nets when each game is priced by hand and sold to its own best buyer. The second number is almost always higher — it just takes work, which is the work we do.
The honest part: what lowers your tickets’ value
An honest valuation includes the news you’d rather not hear. Soft weeknight games against non-contenders often clear below face — sometimes well below. A rebuilding team drags the whole schedule down until the wins show up. A market with heavy season-ticket supply means your seats compete with thousands of near-identical listings. If your book is weighted toward those dates, no honest professional will pretend otherwise.
But “lower value” isn’t “no value.” Priced correctly and moved at the right moment, soft games still contribute real dollars — and the win you should actually care about is netting more across the whole book, not squeezing a miracle out of one Tuesday. A seller who clears 90% of their unused games at realistic prices ends the season far ahead of one who held out for fantasy numbers and ate the inventory. We’ll tell you upfront which games are strong, which are soft, and what a realistic floor looks like for each — because we only earn when your tickets actually sell.
How our valuation works (and what it costs)
Send us your details through the form — team, section, row, and which games you want sold. A real broker, not a bot, looks at your actual seats against the actual market and replies within one business day — usually a lot sooner — with a realistic floor and an honest read on where your schedule is strong and where it’s soft. The read is free whether or not you hand anything off. If you do, here’s the entire cost structure:
| Event type | Commission |
|---|---|
| Standard events (regular-season games, most concerts) | 20% of the sale |
| Major events (playoffs, championships, marquee one-offs) | 15% of the sale |
| Your first sale as a new season ticket holder (regular season) | 0% — commission-free, so you can see how we work |
Commission is charged only when a ticket sells — nothing upfront, no listing fees, and games that don’t sell cost you nothing. You’re paid every Friday as games sell, and every sale is backed by our 100% satisfaction guarantee: if you’re not happy with how a sale was handled, we waive our commission on it. If you want the full picture of the hands-off service, see sell my season tickets for me; if you’re weighing us against other options, we wrote an honest comparison of ticket consignment services — including when a marketplace listing you run yourself is the better call.
Free market read
Find out what your seats are actually worth. Tell us the team, the section, and the games — a real broker replies within one business day, usually a lot sooner.
Get your free valuation →No upfront fees. First regular-season sale is commission-free for new season ticket holders. Paid every Friday.
Your situation: I inherited season tickets · I moved away · Should I give up my seats? · Company or suite inventory · These were comped to me
Which of your games carry the money?
In most packages a handful of dates — the rival, the travelling fanbase, the primetime game — carry a large share of the season’s resale value. The dates that carry your season →
Frequently asked questions
What are NFL, NBA, or MLB season tickets worth on resale?
There’s no honest blanket number — value is set game by game, by five inputs: your team’s demand tier, the opponent mix (2–4 marquee games usually carry most of a season’s resale value), day and date, your section’s economics, and when you list. Seats for a waitlist team can resell above cost across the schedule, while a soft market clears below face on most nights. The only real answer comes from pricing your specific seats against your specific schedule.
How do I find out what my tickets are worth?
Send us the team, section, row, and the games you want sold through our form. A real broker — nearly 20 years in the market, 100,000+ tickets sold — reads your seats against live demand and replies within one business day, usually a lot sooner, with a realistic floor and a game-by-game view of where your schedule is strong. The market read is free and comes with no obligation to sell anything.
Do premium and club seats resell for more?
Usually, yes — and often by a wide margin. Club and premium seats that include amenities like lounge access, inclusive food and drink, or VIP entrances resell at real premiums, because a single-game buyer gets the full experience without the season commitment. Below the premium level, well-located mid-tier seats — lower-bowl corners, quality mezzanine — tend to be the strongest value zones, outperforming both the cheapest and the most stretched price points.
When is the best time to find out what my tickets are worth?
As soon as your tickets are transferable — typically right after schedule release, when they land in your team account. That’s usually weeks before single-game tickets go on sale to the public, and that early window is a seller’s market: thin supply, motivated early buyers. Getting a market read early doesn’t commit you to selling early — it just means your best games are priced and positioned before the crowd shows up.
Does selling affect my season ticket account?
No. You keep full ownership of your account, your renewal rights, and your seat priority. You transfer only the specific games you want sold, digitally, through your team’s official app or ticket account — the same transfer you’d use to send a game to a friend — and we never ask for your account password. Everything else in your account stays untouched and under your control.
Related: How to sell season tickets (the complete guide) · Have us sell your season tickets for you · Ticket consignment services compared · How SellTicketsFast works