Texas Longhorns · DKR–Texas Memorial Stadium · Austin
The 2026 slate is front-loaded. The biggest DKR dates come early — your listing window comes earlier.
Texas season tickets are some of the most valuable inventory in college sports, and the SEC move turned a strong market into a national one. A seven-game home slate at the fourth-largest stadium in the conference — led by an Ohio State visit that both fan bases will travel for — means the season is seven distinct pricing problems, not one. Whether you hold sideline seats at Darrell K Royal–Texas Memorial Stadium, Longhorn Foundation club and suite allocations, or basketball seats at the Moody Center, we list, price, and re-price every date across every major resale marketplace. First regular-season sale is commission-free for new season ticket holders.
The Longhorns ticket market in 2026
Texas home inventory moves on three variables: opponent, whether the game is an SEC date or a non-conference one, and how the College Football Playoff race is shaping up by November. The conference move in 2024 reset the entire demand curve — every SEC home game now brings a traveling fan base that books flights and hotels, and that buyer behaves nothing like the in-state non-conference crowd. The 2026 home schedule is unusually front-loaded with premium dates, which changes the listing calculus from the season opener forward.
The premium windows we watch for Longhorns consignors in the 2026 season:
vs. Ohio State at DKR. The single highest-demand home date of the season and a rematch of the playoff semifinal that ended Texas’ first SEC year. A top-five non-conference game between two national brands draws traveling Ohio State buyers and pushes lower-bowl and club inventory to playoff-tier pricing months in advance. This is the date where holding out for the right price returns the most.
The three-game SEC home stand: Florida, Ole Miss, Mississippi State. Three straight conference dates at home is a rare scheduling block. Florida and Ole Miss carry the strongest secondary demand of the three; Mississippi State prices as the value date in the run. Each draws its own traveling SEC contingent, and pricing them as a block — rather than one at a time — is where the margin is.
vs. Arkansas (Nov. 21). The renewed Southwest rivalry, back at DKR for a second straight year. Arkansas travels well and the late-November window often lands with playoff seeding on the line, which adds a second demand driver on top of the rivalry itself.
Red River vs. Oklahoma — Cotton Bowl, Dallas. The signature game on the Texas calendar is a neutral-site split-allocation game at the State Fair of Texas. If you hold Red River inventory through your Longhorn Foundation allocation, this is some of the most valuable single-game inventory in the sport — premium seats routinely trade at multiples of face. The neutral-site mechanics matter, and we handle them.
In-state non-conference: Texas State, UTSA. These are the value dates — lower secondary demand, earlier-clearing inventory. The play here is to list early and move them rather than hold, because the upside ceiling is limited and the downside is an unsold seat.
The Longhorn Foundation premium tiers — club seats, loge boxes, and suites — are a separate market from the bowl. That inventory carries donor-tier benefits (club access, premium parking, hospitality) that a general-admission comp doesn’t capture, and the buyer pool is narrower and less price-sensitive. We price the premium levels on a different curve than the sidelines, because the demand signal is different.
Planning beyond a single game? For the season-long strategy — splitting the strip vs. selling whole, timing each selling window, and protecting your donor priority points — see how to sell college football season tickets — the full playbook.
Inside DKR-Texas Memorial Stadium
Darrell K Royal–Texas Memorial Stadium has anchored the Texas campus since 1924 and seats 100,119, which makes it the fourth-largest stadium in the SEC, the seventh-largest in the United States, and the ninth-largest in the world. The single-game attendance record — 105,215 — was set on October 19, 2024, when Texas hosted Georgia in its first SEC season, a number that tells you everything about where demand went after the conference move. The stadium is named for Darrell K Royal, the coach who won three national titles in Austin between 1957 and 1976, and it sits on campus rather than on a highway interchange, which shapes how game day — and pricing — works here.
The video board and the bowl
The south end zone video board is one of the largest in college football and has been a defining feature of the bowl experience for years. It changes how the upper deck watches the game — an upper-level seat in Austin gets a broadcast-quality feed — which is part of why the upper bowl here holds value better than the equivalent sections at many other venues. When we list upper-deck Longhorns inventory, the view of the board is a real selling point, not an afterthought.
Club seats, loge boxes, and the Longhorn Foundation premium tiers
The premium inventory at DKR — club seats, loge boxes, and suites tied to Longhorn Foundation allocations — is the deepest it has ever been after successive renovations to the south and north end zones. These seats are elastic on opponent (an Ohio State game and a Mississippi State game book differently) but inelastic on access: the buyer is paying for the climate-controlled concourse, the premium parking, and the hospitality as much as the matchup. That demand is steadier across the schedule than the bowl, and we price it accordingly.
Getting there on game day
DKR sits in the middle of the UT campus just north of downtown Austin, not on a freeway like many pro stadiums — game day is a walking-and-rideshare event for a large share of the crowd, and downtown hotels are within walking or short-ride distance. For out-of-town SEC buyers flying into Austin-Bergstrom, the stadium is roughly 20 minutes by rideshare on a non-game-day schedule and considerably longer on game day. That walkability and the downtown hotel supply are part of why traveling-fan demand for marquee SEC dates is as strong as it is — a factor we reference directly in premium-date listing descriptions.
History that drives Longhorns ticket demand
Texas football is one of the winningest programs in the history of the sport, with a national championship lineage that runs through the Darrell K Royal era and the 2005 team that beat USC in the Rose Bowl behind Vince Young — still one of the most-watched college football games ever played. The program has produced Heisman winners in Earl Campbell (1977) and Ricky Williams (1998), and the burnt-orange brand carries a national following that very few college programs can match. That national reach is the entire reason Texas inventory sells for what it does, even before you factor in the schedule.
The 2024 move to the SEC added a new layer on top of that history. Texas reached the College Football Playoff semifinal in its very first SEC season, and the conference schedule now guarantees a slate of opponents — Georgia, Alabama, Florida, Ole Miss, and the rest — that each bring a traveling fan base and a national TV window. The result is a demand floor under Texas home dates that simply did not exist in the previous conference. Every season now feels like a playoff-contention season, and that shapes how the lower bowl and premium tiers price from September through December.
Beyond football: Moody Center basketball
The Moody Center opened in April 2022, replacing the Frank Erwin Center, and it was built deliberately smaller for basketball — roughly 10,000 game-day seats against the old arena’s 16,500 — to manufacture a tougher home-court atmosphere. That smaller footprint is exactly what makes basketball inventory here valuable: fewer seats, premium courtside and club product, and a building that doubles as one of the busiest concert arenas in the country. If you hold both football season tickets and Moody Center basketball seats, we handle both on a single consignment so you are not managing two calendars.
Why consign your Longhorns tickets with us
We know which Texas games move and when. An Ohio State home date is not the same listing problem as a Texas State opener. Premium SEC and rivalry dates are where Longhorn season ticket holders leave the most money on the table — and where our pricing discipline returns multiples on what we charge. We price each date on its own curve instead of treating the season as one number.
We handle Longhorn Foundation transfer mechanics. Donor allocations are typically transferable per the Foundation’s terms, but the transfer process through the athletic ticket office has its own rules. We navigate that for you, price your seats accurately for the donor-tier benefits, and tell you up front if a specific allocation has restrictions — no surprises.
You don’t manage buyers, transfers, or delivery issues. We handle the full transaction: multi-marketplace listing, delivery, customer support, dispute handling, and replacement tickets if a marketplace cancels a transfer at the last minute. You don’t field calls from strangers the morning of a noon kickoff.
You get paid the Friday after the event. One Friday payout, by PayPal or wire, for everything that sold the prior week — no marketplace payout delays or held funds. And if this is your first time consigning with us as a Texas season ticket holder, we take zero commission on that first listing so you can see the net difference for yourself before deciding.
Holding Ohio State or Red River seats you won’t use?
The front-loaded strip and the Cotton Bowl split-allocation market both reward listing early. Send your sections and we’ll map each date — Red River mechanics included.
Full-service consignment vs. listing Longhorns tickets yourself
Selling Texas tickets in the SEC era is a wider pricing problem than it used to be — the gap between the cheapest home date and the most expensive is enormous, and the traveling-fan dynamic adds variables a static listing can’t capture. Here’s an honest comparison:
| List yourself | Consign with us | |
|---|---|---|
| Pricing decisions per home game | You track and adjust each date | We handle all of it |
| Multi-marketplace listing | One at a time, manually | Every major resale marketplace, plus wholesale broker channels and our private buyer list |
| Longhorn Foundation transfers | You navigate the ticket office yourself | We handle transfer mechanics and donor-tier pricing |
| Last-minute transfer issues | You handle buyer calls on game day | We handle it, including replacements |
| Payout timing | 7-30 days, varies by marketplace | Friday after the event, PayPal or wire |
| Pricing for Ohio State, SEC, and Red River dates | Based on what you see listed | Based on nearly 20 years of premium-date data |
| Commission | 10-25% marketplace fees (variable by platform and event) | 20% standard (first regular-season sale free for new STHs) |
FAQs about selling Longhorns tickets
How does my section affect what my Texas tickets sell for?
DKR has several distinct pricing tiers. The Longhorn Foundation premium product — club seats, loge boxes, and suites — is a separate market entirely, priced on donor-tier access rather than matchup alone. The lower-bowl sidelines are the premium bowl seats and move hardest on opponent and SEC status. The end zones and corners are the value bowl. The upper deck trades lowest but benefits from the south end zone video board. Each tier moves on different signals, so we price your specific seats against the right comps rather than a single stadium average.
I’m a Longhorn Foundation donor — does that change anything?
It usually works in your favor. Donor allocations carry benefits — club access, premium or priority parking, hospitality — that add real value a standard seat doesn’t have, and we price for that. Allocations are typically transferable per the Foundation’s terms; we navigate the transfer process with the athletic ticket office on your behalf and flag any allocation-specific restrictions in our reply before anything is listed.
Can I sell just the Red River or Ohio State game instead of the full season?
Yes. Single-game premium inventory — Red River vs. Oklahoma at the Cotton Bowl, the Ohio State home date, a marquee SEC game — is some of the most valuable single-event inventory in college sports, and you can consign just the game or games you want sold. Red River is a neutral-site split-allocation game with its own delivery mechanics, and we handle those so the transaction is clean for the buyer.
When should I list, and what about postseason?
For the marquee dates — Ohio State, the SEC home stand, Red River — list early; traveling SEC fans and out-of-state buyers book on extended timelines, so 90-plus days out captures demand the local last-minute crowd won’t. For lower-demand non-conference dates, a tighter window closer to kickoff usually clears best. Postseason — bowl games and the College Football Playoff — is where active re-pricing pays off most, because values move by the hour as seeding and matchups develop. We handle per-date timing so you don’t have to track it.
Related pages
Go deeper
Selling playoff & postseason tickets — how we work bowl and College Football Playoff inventory
Get started
Start selling on STF — list your tickets with us · How consignment works — our process end to end
Ready to list your Longhorns tickets?
Send us your Texas inventory — full season, partial plan, Longhorn Foundation suite or club seats, Red River allocation, or single premium-date tickets. We’ll tell you within 24 hours what we think each date is actually worth, walk you through how we’d list it, and handle every moving part from there. First regular-season sale is commission-free for new season ticket holders.
Get Started →20% standard · First regular-season sale commission-free for new STHs · Nearly 20 years in the ticket market · Paid every Friday