Dallas Cowboys · AT&T Stadium · Arlington
The Thanksgiving economy and the Eagles rivalry — one ticket carries both this year.
The Cowboys play in the most expensive regular-season NFL ticket on the marketplace almost every single year — and holding AT&T Stadium inventory is a different pricing problem from any other building in football. Between the 80,000-seat capacity, the 100-foot video board, the Jerry Jones-engineered premium inventory stack, and a nine-game home slate that almost always includes a Thanksgiving window, the season is eight distinct pricing problems, not one. First regular-season sale is commission-free for new season ticket holders.
The Cowboys ticket market in 2026
Cowboys home inventory at AT&T Stadium moves on three variables most of the year: opponent, national TV window, and whether the team is in the playoff hunt by November. The division games against the Giants, Eagles, and Commanders move the bowl. The Thanksgiving game — a fixed home date every single year — is its own economy. And any ABC/NBC/CBS prime-time home window drives secondary-market demand that non-TV Sunday afternoons simply don’t replicate — the league hung seven prime-time windows on the 2026 Cowboys schedule.
The premium windows we watch for Cowboys consignors in the 2026 season:
Thanksgiving Day at AT&T Stadium. The Cowboys host a Thanksgiving game every single year — it’s a league tradition and the single highest-demand regular-season date the franchise sells. Premium suite inventory trades at 3-5x face for this one date. And in 2026 the engines merge: the Thanksgiving opponent is the Eagles (Nov. 26, 3:25 on FOX) — the fixed-date economy and the conference’s biggest rivalry on the same ticket. Pricing the 100-level sidelines and the Founders Club rows for Thanksgiving is categorically different from pricing any other Sunday.
vs. Eagles — twice, home and away, every season. The most-watched rivalry in the NFC, and the home Eagles game is always either a Sunday Night Football or a CBS/Fox 4:25 PM national window. Philadelphia travels in numbers — pricing discipline through the 200-level matters here, and in 2026 the home Eagles date IS the Thanksgiving game, one ticket carrying both premiums.
vs. Giants and Commanders — divisional home dates. These games trade 20-40% above non-divisional non-TV dates and draw heavy drive-in buyer traffic from the I-35 corridor and Eastern Oklahoma. The 2026 editions bracket the season: the Commanders open the home slate Sept. 20, and the Giants close it Jan. 3 in Week 17. Suite demand on these dates is corporate-entertainment-driven out of Dallas-Fort Worth.
Sunday Night Football and Monday Night Football home windows. Prime-time national TV brings out the tourism buyer — Dallas is a destination market, and a visiting fan flying in for a Sunday Night or Monday Night game at Jerry’s palace is buying the experience as much as the game. Premium tier pricing has real room above standard Sunday 1 PM dates.
Late-season playoff-implication games. If the Cowboys enter December in the NFC East race, the last two home games price at playoff-tier levels even during the regular season. Watch for this — the window between when the implication becomes clear and when the game is played is where inventory values move the most. The 2026 back half sets up exactly that way: Jaguars Dec. 27 and Giants Jan. 3 close the home slate.
AT&T Stadium’s Founders Club and Star Level suites are an entirely separate market from the bowl. The corporate-entertainment buyer base across DFW — energy, finance, real estate — uses those suites as business-development assets, not as fan seats. That buyer doesn’t price against marketplace comps; they price against their annual entertainment budget. We handle those listings on a different curve entirely.
Selling more than one date this season? For the full strategy — which games carry the strip, when each window opens, and the math behind every route — see how to sell NFL season ticket extras — the full playbook.
Inside AT&T Stadium
AT&T Stadium opened May 27, 2009, on a 140-acre Arlington site between the Texas Rangers’ stadium and Six Flags. It replaced Texas Stadium in Irving as the Cowboys’ home. Base capacity is 80,000 with a standing-room expanded capacity well above 100,000 for major events — Super Bowl XLV drew 103,219 in 2011. The stadium was designed by HKS and cost $1.3 billion, which was the most expensive North American sports venue at the time of construction. Jerry Jones’ design brief was to build the first NFL venue that functioned equally well as a concert/entertainment destination and a football stadium, and it has largely defined the premium-venue era in the sport.
The video board that is still the production centerpiece of the NFL
The 72-foot by 160-foot center-hung LED board at AT&T Stadium was the largest in the world when the stadium opened, and after two upgrades (2015 and 2022) it is still among the three biggest. The board is low enough that punters have occasionally hit it. More importantly, it changed how the bowl is watched — a second-level seat in Arlington looks at the video before the field, and a fourth-deck seat gets a broadcast-quality feed. When listing upper-bowl Cowboys inventory, the video board is the single biggest reason the 400-level still trades at premiums other NFL venues’ equivalent sections do not.
The Founders Club, Star Level, and the sections that corporate Dallas chases
The premium tier at AT&T Stadium is the deepest in the NFL: Founders Club (field-level, climate-controlled concourse, all-inclusive food/beverage), Hall of Fame Club, Main Concourse Club, and roughly 320 suites across the Star Level and Ring of Honor levels. The corporate-entertainment market for these seats is elastic on opponent — a Washington game in November books the same room as a Giants prime-time — but inelastic on access. Buyers here are paying for the evening, not the matchup. We price the premium levels on a separate curve from the bowl, because the demand signal is different.
Getting there on game day
AT&T Stadium is in Arlington, 20 minutes from both Dallas and Fort Worth on Interstate 30. There is no passenger rail direct to the stadium — Cowboys game day is a driving event for 95% of the crowd. On-site parking lots are extensive and tiered from $40 (outer) to $125+ (Platinum) depending on opponent. The DART Rail runs to Victory Station in Dallas but does not serve Arlington; the Trinity Metro Rail from Fort Worth also stops short. For out-of-town buyers flying into DFW, the stadium is 20 minutes by rideshare on a non-game-day schedule and 60+ minutes on a game-day schedule — a real pricing factor we reference in Thanksgiving listing descriptions.
History that still drives Cowboys ticket demand
The Cowboys franchise was founded in 1960 and has five Super Bowl championships — Super Bowl VI (1971), XII (1977), XXVII (1992), XXVIII (1993), and XXX (1995). The Tom Landry era (1960-1988), the Jimmy Johnson / Barry Switzer dynasty (1989-1995) with Troy Aikman, Emmitt Smith, and Michael Irvin, and the Jerry Jones ownership continuity from 1989 onward are the narrative arcs that built the ‘America’s Team’ brand and the world’s highest franchise valuation (over $10 billion in 2025). No team in American sports has a larger national fan base, which is the entire reason Cowboys inventory sells for what it does on any given Sunday.
AT&T Stadium specifically has hosted Super Bowl XLV (2011), multiple College Football Playoff championship games, the Cotton Bowl Classic annually, WrestleMania 32 (2016), and more platinum-tour concerts than any other NFL building. The Cowboys have not won a Super Bowl in the AT&T Stadium era, which in a perverse way has kept demand elevated across divisional and prime-time home dates — every season is ‘the year’ for a fan base that hasn’t seen a championship since 1995. That dynamic shapes how the 100-level and premium tiers price across November and December.
Beyond football: AT&T Stadium concert and event history
AT&T Stadium has hosted Taylor Swift, Beyonce, Paul McCartney, the Rolling Stones (multiple tours), George Strait’s career-ending concerts, Metallica, Ed Sheeran, BTS, and basically every stadium-tour act in the last 15 years. The configurable stage positioning (end-stage, center, in-the-round) and the video board make it one of the three most-requested stadium concert bookings in North America. Concert-side pricing here benefits from a Dallas-Fort Worth metroplex that is the fourth-largest TV market in the US and the largest without a direct competitor venue for stadium-scale concerts.
Why consign your Cowboys tickets with us
We know which Cowboys games move and when. A Thanksgiving home game is not the same listing problem as a Week 4 non-TV Sunday vs. a rebuilding opponent. Premium dates are where AT&T Stadium inventory holders leave the most money on the table — and where our pricing discipline actually returns multiples on what we charge.
You don’t manage buyers, transfers, or delivery issues. We handle the full transaction: multi-marketplace listing, delivery, customer support, dispute handling, and replacement tickets if the primary marketplace cancels a transfer the night of the game. You don’t get a text from a stranger at 6:45 PM on tip-off night.
You get paid Friday after the event. One Friday payout for every game from the prior Sunday through Saturday. No marketplace payout delays, no held funds, no surprise chargebacks.
First regular-season sale is commission-free for new season ticket holders. If this is your first game with us and you’re a Cowboys season ticket holder, we take zero commission on your first regular-season listing. The goal is to show you the difference in net payout — then you decide.
Holding Thanksgiving-Eagles or late-season Cowboys dates you won’t use?
The franchise’s highest-demand fixed date and its most-watched rivalry landed on the same ticket this year — and the home slate closes with two stakes-priced dates. Send your sections and we’ll map each one to its window.
Full-service consignment vs. listing Cowboys tickets yourself
Selling Cowboys tickets is the hardest pricing problem in the NFL because the dispersion between the cheapest home game and the most expensive is the widest in the sport. Here’s an honest comparison:
| List yourself | Consign with us | |
|---|---|---|
| Pricing decisions per home game | ~5-15 adjustments you make | We handle all of it |
| Multi-marketplace listing | One at a time, manually | Every major resale marketplace, plus wholesale broker channels and our private buyer list |
| Last-minute transfer issues | You handle buyer calls at tipoff | We handle it, including replacements |
| Payout timing | 7-30 days, varies by marketplace | Friday after the event, PayPal or wire |
| Pricing for Eagles, Giants, Thanksgiving, and prime-time dates | Based on what you see on the marketplace | Based on nearly 20 years of premium-date data |
| Commission | 10-25% marketplace fees (variable by platform and event) | 20% standard (first regular-season sale free for new STHs) |
In the playoff hunt?
One game, one shot, no series to fall back on — the fastest championship market in sports. Here is how each round prices and why days matter. NFL playoff seller guide →
FAQs about selling Cowboys tickets
How does my section affect what my Cowboys tickets sell for?
AT&T Stadium has six distinct pricing tiers. The Founders Club (field-level, all-inclusive) is a separate market entirely, often $1,500-4,000 per seat for prime-time games. The Hall of Fame Club and Main Concourse Club prices 30-50% above comparable non-club 100-level seats because of the climate-controlled concourse access. The 100-level sidelines (Sections 101-112, 133-144) are the premium bowl. The 200-level Star Level (mezzanine) is the value premium seat. The 400-level upper bowl trades at the lowest prices but benefits from the video board. Each tier moves on different signals — suites and clubs on corporate demand, 100s and 200s on opponent and TV window, 400s on general demand.
My Cowboys game got moved to a different week or time — what happens to my consigned ticket?
NFL flex scheduling can move any Sunday game to Sunday Night Football or from a 1 PM window to 4:25 PM starting in Week 5 (or earlier under current expanded rules). Time/window changes don’t invalidate tickets — the original seat is still valid — but they materially affect pricing. A game that moves from 1 PM to Sunday Night Football typically gains 20-40% in secondary value. We handle buyer communication and re-pricing automatically when flexes happen. Complete game cancellations (extremely rare in modern NFL) result in full refunds and no commission charged.
Should I wait until closer to game day to list my Cowboys tickets?
For Thanksgiving, prime-time home games, and divisional matchups (Eagles, Giants, Commanders), list early — 90-120 days out captures out-of-town travel buyers and corporate entertainment planners who book on extended timelines. For standard 1 PM Sunday windows against non-divisional opponents, the optimal listing window is usually 14-28 days out when last-minute local buyers enter the market. We handle per-game timing so you don’t have to track it.
Related pages
Go deeper
Dallas ticket market hub — our overview of all Dallas pro sports inventory · Selling Super Bowl tickets — championship-tier (15% commission) inventory
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Start selling on STF — list your tickets with us · How consignment works — our process end to end
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Send us your Cowboys inventory — season package, partial plan, suite, or single premium-date seats. We’ll tell you within 24 hours what we think each date is actually worth, walk you through how we’d list it, and handle every moving part from there. First regular-season sale is commission-free for new season ticket holders.
Get Started →20% standard · First regular-season sale commission-free for new STHs · Nearly 20 years in the ticket market · Paid every Friday